Our mission


‘I’m not purposeful in the things I do – What I’m trying to do as much as I can is to have fun’ – Jay Maisel

Studio De Kiemkamer is a playground for Green & Growth

One of the most valuable insights in human life is that you only have the present moment. Solely in the here and now real happiness can be found. This is in stark contrast to the world of work. In the ‘real’ world, things revolve around controlling the future: from personal development plans to forecasts, from investments to hefty business plans. At the Kiemkamer we extend the life wisdom to the world of work. We therefore have created a place that’s less goal oriented and where we respond ‘agile’ to whatever presents itself. The waves will come anyway, so learn to surf!



Studio De Kiemkamer is a germination room. Every project starts as a small seed that, with the right nutrition and care, can germinate into something beautiful. We never know in advance what that ‘beauty’ is. We do not steer the outcomes, but facilitate organic growth.


Personal growth is not a bed of roses. Learning goes by trial and error. We therefore ensure an open culture within our foundation, where a safe setting allows honest, and sometimes firm, feedback. In this way we keep each other sharp and our projects successful. ‘Fail fast, learn quickly’ is our motto. It’s not about a shorter time-to-market but all about a shorter time-to-learn.

Investors’ infinitely deep pockets can turn startups into stuffed ducks. We believe in the power of sustainable growth. The best solutions come from a combination of scarcity, focus, attentiveness and above all sufficient time to learn, also from your ‘failure’. So experiment, together with the end-user of the solution, in a repetitive cycle of creating, testing, interpreting and adjusting. Dead ends are abandoned to make way for more promising ideas.


Our projects are not just trials. Our mission is to make the world a little bit more beautiful, more fun and healthier. We therefore choose the most promising innovations and turn those into startups in collaboration with young entrepreneurs.

We are a for-profit foundation. Only we do not measure this profit in money, but in wonder, in pride, in a smile. After sowing, growing, pruning and flowering comes the harvest. Every project – edible or not – is concluded with a harvest feast, exhibition or festival. Life is too beautiful not to enjoy it.

Studio The Kiemkamer mainly works analog, but is a fan of the ‘open source’ mindset. We do not hide knowledge and expertise, but are happy to share it to promote innovation.



All content on this site is free op copyrights, because progress asks for a culture of sharing.